1. Conduct a Full Website Audit
Start by evaluating your website’s performance, content, and design. Check for broken links, outdated information, and slow-loading pages. Tools like Google Analytics can provide valuable insights into user behavior, helping you identify areas that need improvement.
2. Optimize for Mobile
Mobile optimization is no longer an option; it’s a necessity. With an increasing number of users accessing websites from mobile devices, ensuring your site is mobile-friendly is crucial. Check the responsiveness of your design, test load times on mobile devices, and make any necessary adjustments to create a seamless experience for mobile users.
3. Update Contact Information
Will you have new hours for 2024, or maybe you’re upgrading to a larger space? Did you change your Instagram handle or sign up for a new social media account? Make sure to update your contact page with this information, as well as your Google My Business page. This helps customers and clients be in the know and makes it easier for them to find you.
4. Test Your Webforms
Make sure your forms are working correctly by testing them out. Sometimes plugins can break, or there can be code complications that you may not notice easily. Testing your forms out will ensure that you are getting potential leads and will let you know if your form is having any issues.
5. Look at Your Analytics
How did your website perform over the last year? What pages got the most hits and the least hits? Where is your website traffic coming from? Reviewing this information can help you implement (or change) an SEO strategy.
6. Update The Copyright Year
Ignoring the copyright year on your website can have negative effects. People may see an old copyright date and move on to your competitor – don’t let that happen! Having an updated copyright year shows your website visitors that your website is up to date, and it also protects your website content.
As you prepare to welcome the new year, investing time and effort into optimizing your website is a wise decision. By following these six tips, you’ll not only enhance the user experience but also position your website for success in 2024. Stay ahead of the competition, adapt to industry trends, and make your online presence a true reflection of your brand’s excellence. Here’s to a prosperous new year for your website and your business!
Need assistance completing these tasks? Get in touch with Sitka Creations, our web team would be happy to help.
