Fitchburg Public Library Branding

Background: The Fitchburg Public Library engaged Sitka Creations to develop a cohesive brand identity that would visually represent the library’s mission as a trusted community resource and would help them to reach their financial goals to rebuild the library.

Objectives:

• Create a distinctive and professional visual identity that resonates with library patrons and stakeholders.
• Develop flexible brand elements applicable across print, digital, and presentation formats.
• Ensure consistency in messaging and appearance across library communications.

Deliverables: Sitka Creations delivered a suite of branding assets, including:

• A primary logo and visual identity system tailored to the library’s public service mission.
• A brand style guide to standardize colors, typography, and usage rules.
• Infographics to help communicate key information about the library’s services or impact.
• Branded stationery and presentation templates for internal and external communications.

Approach: The visual materials included multiple concept explorations and revisions. We worked through a variety of logo drafts and supporting graphics to refine the library’s brand mark before finalization.