Republished with permission by Edie Reinhardt, RDT Content Marketing LLC
How can you stand out — When Other do what you do?
How can you build a strong brand?
1. Highlight the important differences. What makes you and your practice distinct? Do you have a specific niche; a different perspective because of your background or a personal story/motivation for the work that you are doing? Then consider how these add value to your relationships.
2. Help people. It’s better to give than to receive. Share your knowledge and expertise. Establish yourself as a connection maker. Follow up and follow through on your promises.
3. Stay visible in some way all the time. Unfortunately, people have short attention spans. You want to be the one your contacts remember if they have a problem or someone asks them for a referral. That means constantly marketing yourself, but you don’t have to do everything at once. Start with a small commitment and expand from there.
Certainly, RDT can assist you and we can make you look good! — The Team at Sitka Creations