Republished with Permission from RDT Content Marketing, LLC
If you want to be seen as an expert in your field, you must consistently demonstrate your knowledge through writing and speaking. While it is important to provide information on new developments in your field, you can also showcase your expertise with “evergreen content.” This is content that doesn’t go out of date. It stays fresh (i.e. interesting and relevant) long after it was created.
Evergreen content often has a better return on investment than topical content because it remains relevant for a long time. You can keep sharing it in emails, social media posts, presentations, articles and on your website for months or even years to come. However, to ensure it is effective, your evergreen content should:
- Focus on a niche area. As an expert in a niche, you’ll have fewer competitors and get more attention. Provide content that covers the range of issues that may come up in your niche.
- Target a specific audience and the problems they need to solve. Write/Speak about the issues that keep your audience up at night and give them helpful information to prove you understand them and they can rely on you for assistance.
- Be based on research. In identifying topics, do your homework. Review your website, email and social media metrics to determine what content does the best. Also, look at your competitors’ marketing and research “long-tail” keywords.
For more tips, read How to use evergreen content to market your expertise.
If you have any questions or need assistance with your own marketing, contact us.
