Republished with permission by RDT Content Marketing LLC
Many professional service firms are far behind other industries in adopting video marketing, but it is slowly changing. Why? Because studies show it is effective. Billions of videos are being viewed daily, so firms cannot afford to ignore this market. With insights from Robert Weiss at MultiVision Digital, a New York video production company, here’s why your firm should start video marketing now:
1. Demonstrates expertise. Public speaking and writing are great ways to showcase your knowledge. Video is an extension of that – it’s another communication format and it perfectly complements both live presentations and text-based materials. Best of all, it can be reused for years to come.
2. Features your personality and “bedside manner.” People hire professionals they like and trust and video is an excellent way for prospects to get to know you. Seeing and hearing you before they meet you, can help you seem more approachable as well as cement your credibility.
3. Converts a higher percentage of referrals. When a referral is made, that person goes to your website to check you out. Quality video that highlights your personality, value and skill sets, will convert referrals into new business opportunities at a higher rate than if you did not have video.
Like all marketing, proper planning is the key to success with video.
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- Posted by Sitka Creations
- On May 23, 2019