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6 Essential Steps to Create an eBook to Market Your Business

1. Define the Marketing Purpose of Your eBook

• Have a purpose and clearly identify your ideal client.
• Generate targeted leads: strategy sessions and online courses to help build your email list.
• Drive traffic to your website and establish yourself as an expert niche.
• Gain a competitive advantage over your competition.
• Generate passive income as a marketing tool.

2. Decide Whether or Not Your eBook Should Be Free.

• Consider your Return On Investment (ROI). The more pages you create, the more you should lean toward charging it. For
an eBook with five pages or fewer, it should be free. To receive higher royalties, you should choose to sell it between the
prices of $2.99 – $9.99.
• Connect your goal and the purpose of the eBook to the pricing.
• You have more control over your eBook if you choose to sell it on your website verses choose to sell your book on Amazon,
Barnes & Noble, or other book selling platforms.
• Do research on similar eBooks and see how much others charge (if they do).
• You want to be able to use it in the future, whether you charge for it or not.

3. What You Should Know about Self-Publishing, Copyrights, and Intellectual Properties.

• Self-Publishing: publishing without the means of an established or traditional publisher, which entails all of the tasks
including design, marketing, and selling.
• Copyright: a form of intellectual property law that gives an author the right to use and distribute their original work.
• Intellectual Property (IP): all interest in a book, such as the rights and original materials associated with producing a book.
• Having a copyright is required for receiving royalties for your book.

4. How to Outline and Organize Your eBook into Chapters

When creating your framework, keep your purpose in mind and limit the scope of your topic to what your customer will
reasonably read and understand.
• Page 1 – About the Author
• Page 2 – Introduction
• Page 3 & 4 – Sub-topic
• Page 5 – Closing
When creating your eBook, you can place links for your “About the Author” information that lead to your website (if you have
one), as well as your social media platforms. The number of sub-topics varies depending on the number of pages in the
eBook. They can be created as workbooks as well, when uploaded as printable PDFs. Keep in mind that every time you edit
your eBook, you’ll have to covert it again into PDF format.

5. Getting Your eBook Ready for Publication and Distribution

• Give yourself 2-4 weeks to adequately research, write, edit, and prepare your book for publication.
• Make sure to insert your copyright notion onto each page.
• Insert any disclaimers regarding your business next to the copyright notion.
• Create an eye-catching cover, plus have your eBook edited and proofread!

6. Promotional Tips for Marketing Your eBook

• Create a launch strategy using the same branding look and message on social media platforms. Allow yourself at least 1-2
weeks to create and launch your eBook.
• Give away freebies to advertise your book, such as chapter teasers and blog posts. Make sure you incorporate the
copyright along with the freebies as well.
• Sell your book at a discounted price for a short period of time to generate sales.
Tools and Resources
• Google Docs, PDF Converter or EPUG
• Unsplash or Pixabay for free professional images and Canva for graphic design
• Fivver for cover design assistance
Your eBook is NOT for you! It’s for your customer! You want it to be relatable. Keep in mind the technology. Limit your scope and hit
your targeted areas.

FROM THE DESK OF SITKA CREATIONS®: 4/3/2020