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Content you must share on LinkedIn to help your business

Republished with permission by RDT Content Marketing LLC

When you join a networking group, you know you have to go to meetings regularly and talk to people. LinkedIn is another form of networking with the same rules. You have to show up consistently and communicate with others. The primary way to do that is to post content. But what type of content should you post that will be interesting to your audience and help your business?

1. Blog posts. Blogging allows you to share your expertise, increase your visibility and enhance your credibility. The key to success is to consider what types of questions or concerns your audience has and answer them in your posts. If you don’t have an existing blog, check out How to Start a Successful Blog In 2021For tips on what to write about in your blog, see 5 Tips to Help You Develop Great Blog Post Topics.

2. Short text-only posts. While visual content often gets better results than text on social media, it is not universal, especially on LinkedIn. Ordinary text posts (no image or links to other sites) can do very well if they offer good content. Think of these posts as mini-blog posts. Share tips, how-tos, do’s and don’ts, checklists and motivational messages for text-only posts. Mix these posts in with other types of content.

3. Nonwork/personal activities. Post about organizations you belong to and causes you support, as well as your volunteering, interests and hobbies. You can also share personal stories that show your personality. However, be mindful of discussing things that are too personal or may adversely affect your professional image. The best advice I ever read is not to share anything that you wouldn’t want to see on the front page of the New York Times.

Creating and sharing great content on LinkedIn is not as difficult as you may think. For more tips, read
6 Types of Content You Must Share on LinkedIn to Help Your Business.

If you have any questions or need assistance with your own marketing, contact us.