How to build a strong online presence


Republished with permission from Edie Reinhardt at RDT Content Marketing


Surprisingly many businesses still don’t invest enough in digital marketing. To be successful, there are several best practices that can help you build a strong online presence that will attract attention and help promote your business.

  1. Be active on social media.

Not every platform will make sense for your business. Pick the one(s) where your target audience is active and looking for relevant information. And post regularly. Once in a while won’t get you anywhere.

  1. Have great content.

Relevant educational information targeted to your audience will help build/reinforce your credibility, engage your readers, and improve your SEO. Start with blogging.

  1. Optimize your website for search engines.

Good basic SEO is essential for every website to improve organic rankings. Google keeps changing its algorithms so it can be hard to keep up. But having great content will always help boost your ranking.

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