1. Content comes first; then the format. First figure out your message, audience and goals. Then decide whether video is the right format to support those objectives.
2. Script it, but don’t overdo it. It’s important to plan out what you want to say, but reading a script won’t engage anyone.
3. Make your video content as “evergreen” as possible. Creating content that won’t go out of date quickly means you can keep using your video for a long time, maximizing the return on your investment.
- Posted by Sitka Creations
- On March 3, 2018