Republished with permission by Edie Reinhardt – RDT Content Marketing LLC.
People are visual. They are more likely to notice and respond to things they see. That’s why video marketing is such an effective way to reach and engage your target audiences. Despite this, many firms are hesitant to use video. Here are a few tips to help you get started:
1. Content comes first; then the format. First figure out your message, audience and goals. Then decide whether video is the right format to support those objectives.
2. Script it, but don’t overdo it. It’s important to plan out what you want to say, but reading a script won’t engage anyone.
3. Make your video content as “evergreen” as possible. Creating content that won’t go out of date quickly means you can keep using your video for a long time, maximizing the return on your investment.
